Australia's Most Instagrammable Autumn Town - Bright, Victoria

Visit Melbourne

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Welcome to Bright, a town that has been dubbed - Australia's most Instagrammable autumn town.

Just three and a half hours north of Melbourne by car, Bright is nestled among regional Victoria's famous High Country region at the foot of the Alpine National Park.

The town is at its absolute peak (and picturesque) during the autumn months with deciduous trees throughout the entire region turning all shades of burnt orange in their all of their autumnal splendour, a literal Instagrammers dream.

The region itself is also one of Australia's premiere wine regions, as Bright is within short driving distance to Rutherglen and the famed Prosecco Road in the King Valley.

Not a wine person? Not to worry, Bright Brewery is set along the Ovens River and a favourite of locals and visitors alike, while the nearby town of Beechworth is home to Victoria's top-ranked craft brewery Bridge Road Brewers.

Popular also for is proximity to Alpine National Park, Bright is a hot spot during the colder months for skiing and all manner of snow based activities.

If you're stopping in to eat in Bright (and we recommend that you do), you won't be disappointed. Passionate local chefs incorporate the region's globally recognised local produce into innovative cuisine's that are the envy of the rest of the country.

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